Green Business Solutions
Article Summary
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| John S Veitch |
| The Network Ambassador |
Green business ideas produce value that isn't captured as monetary returns.
New Economic Thinking
We need to understand Economics in a new way. We cannot build a better world based on the idea that the economy can GROW indefinitely. Despite the intention to grow in the USA, and many more developed countries, real wages have been falling for about 30 years.
Many countries have realized that environmental conservation is good for the economy - and they're taking action.
We're in a car traveling at 100 miles an hour towards a brick wall. We're arguing about which one of us has the best seat. That's the wrong question.
I'm not an optimist, nor a pessimist. The planet will do very well without us. Life is very resilient, the world will be fine, but humanity is at risk.
Closing the System
We are destroying the environment we depend on for life. In 2007, Sir Nicholas Stern predicted a 20% decline in future economic activity.
The central challenge for boardrooms is to reinvent businesses as institutions. We need better governance, a workable shareholder democracy, the creation of authentic value.
When we come out of this depression we need to have alternative means of supplying our transport needs, and green ways of meeting our non-transport energy requirements. That's going to take time, Maybe ten years.
In addition we need to solve the climate change problem, to move away from the use of fossil fuels as energy sources and apply long term thinking to the recovery process.
If you need the original article it's here.
